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Marketing Initiatives for Organic Products in Bolivia |
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In
1987 Irupana started its agro-industrial activities in order to
open market for the production of the small peasant communities.
Production of natural and organic food with special emphasis in
the process of Andean cereals such as; Cañawa, Quinoa, Amaranth,
a great variety of corns and Tarhui.
More than 280 products in their shops, mainly:
Cereals
Beekeeping products
Integral bakery
Fruits and Coffee |
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| Irupana's
distributional structure |
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Chain
of own stores (29) in the departments of La Paz, Oruro,
Cochabamba and Santa Cruz |
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Selling
also in the most important supermarkets |
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Integral
bread distributed to 300 small stores daily in La Paz |
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60.000
rations of school breakfast daily |
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Export
of foods (quinua, amaranto, coffee and dehydrated fruits) |
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50.000 customers
per month |
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